About Us

SING PHIL ENTERPRISES LLP is in the business of bringing quality products from brand owners to retailers and to help them expand their brand presence in the new market. We are an importer/distributor of quality products from the USA that supplies the sports retail industry in Singapore and in the region.

We advocate an athlete-first mantra.  We are a group of avid multi-sport athletes that use these products in training and racing.  We test and use the products extensively prior to importing and distributing it to a very educated and demanding market.

We aspire to carry high-quality multi-sports items that professional athletes, elites, and age-groupers trust. We fill the gap between the needs of the multi-sport market here in South East Asia.

SING PHIL ENTERPRISES believes in long-term business relationships with its supplier and retailers. We strongly believe in establishing and integrating a multi-sport section in each and every sporting retail shop in the market.